Monthly Archives: May 2014

Child sexual abuse Helpline missing four times the number of calls it is taking

Child sexual abuse Helpline missing four times the number of calls it is taking

A child sexual abuse prevention Helpline which offers confidential advice, information and support to UK adults concerned about sexual abuse is ‘missing’ an average of 2200 calls a month, over and above the 500 a month currently answered (1).

The figures are revealed as initial findings from an independent evaluation of the Stop it Now! Helpline are published (Thursday, May 15). The research, which also looks at Stop it Now! UK and Ireland’s sister Helpline in Holland, has been led by NatCen Social Research and aimed to assess the contribution such sexual abuse prevention Helplines make to keeping children safe. Its findings reveal the importance of providing anonymous support and advice to help prevent child sexual abuse, including online harm such as sexual grooming and accessing indecent images of children.

Callers who cannot get through to the Stop it Now! UK and Ireland Helpline receive an answerphone message informing them that the line is busy and that they should call back. The missed call data covers the twelve months to March 2014. In April 2014 the Helpline missed a record number of 3,676 calls.

Key points drawn from the research include:

  • A confidential helpline can provide cost effective, quality information that prompts behaviour change in adults and helps to protect children
  • The Stop it Now! Helpline helps protect children from sexual abuse by helping adults with sexual thoughts, feelings or behaviour towards children to understand and manage their behaviour, and by assisting all callers  to take action that protects children and young people from harm
  • Two thirds of potential offenders who completed the online questionnaire had changed their behaviour to reduce the risk of committing an offence following their contact with the helpline
  • Further investment in capacity on the helpline is required as demand currently exceeds capacity to take calls and prospective users may be dissuaded from calling again. An average of 450-520 calls are taken a month with 2,199 being ‘missed’ as the line is busy
  • ‘Lack of awareness’ was identified as a key barrier to people accessing the Helpline at the earliest opportunity and additional resources are required to raise awareness of the Helpline
  • The Helpline service should be combined with prevention education programmes for children and young people; awareness raising for parents/carers and other adults on how to protect children and recognise the signs of abuse; and efforts to promote the safe use of the internet
  • The Helpline has received 31,314 contacts from 14,524 people in ten years

Director of Stop it Now!, Donald Findlater, said:

“We welcome the findings of this independent evaluation. It demonstrates the value of the Stop it Now! Helpline in protecting children from sexual abuse through our support of people who have concerns about either the safety of a child or the behaviour of another person who may present a risk. This includes providing advice and information to those adults who may themselves represent a risk, in order that they do no harm.

“The challenge for us now is in attempting to meet demand. Since the Saville scandal, call numbers have seen a steady and sustained increase. The evaluation shows that many people had to call multiple times before they reached an operator. This is a real concern for us.

“It’s clear from this research that we have great potential to influence behaviour and protect children from harm – and we are experiencing some success. However, our ability to respond to current demand is hampered by our capacity. The research also recommends additional advertising of the Helpline, on the understanding that many who need access to our support are ignorant of the service. I have no doubt that with such improved visibility we could achieve a great deal more – but only if we have the capacity to answer the phone.”

The Stop it Now! Helpline has been operating in the UK since 2002 and takes a public health approach to tackling child sexual abuse. This approach sees all adults as responsible for preventing child sexual abuse. The Helpline looks to support them through the provision of information, advice, support  and guidance. Callers may be parents or carers; people who pose a risk to children; survivors of abuse or professionals.

In July 2013, as part of a range of measures to tackle the growing problem of viewing and downloading of indecent images of children on the Internet, Prime Minister, David Cameron, announced that ‘Splash Pages’ should be implemented to warn people about the potential consequences of their illegal online behaviour. He said:

“These warning pages should also tell those who’ve landed on it that they face consequences, such as losing their job, their family, even access to their children if they continue.

“And vitally, they should direct them to the charity campaign ‘Stop it Now!’, which can help them change their behaviour anonymously and in complete confidence.”


Notes to editors:

For interview opportunities and further information please contact Deborah Denis on | 01372 847160 | 07540 690 315

  1.        Missed call data financial year 2013-2014


Month Missed calls Answered calls


April       810        490
May        1,613      516
June       1,983     465
July        2,136     538
August   2,576     515
Sept        2,588    551
Oct         2,811      564
Nov        2,790     574
Dec        2,476      456


Jan        2,102      545
Feb        1,544      520
March   2,963      488


  1.        About Stop it Now! 

Stop it Now! UK and Ireland is a national campaign and Freephone confidential Helpline run by child protection charity, The Lucy Faithfull Foundation. It aims to prevent child sexual abuse by increasing public awareness and empowering people to act responsibly to protect children. Stop it Now! believes that it is the responsibility of all adults to take positive action to prevent the sexual abuse of children. Stop it Now! is an alliance of leading children’s charities including the NSPCC, Action for Children, Barnardo’s, The National Association of People Abused in Childhood and Children England working with the government and child protection agencies, to promote public education and prevent child sexual abuse. The Stop it Now! helpline has been operating since 2002 and aims to prevent child abuse by encouraging abusers and potential abusers to seek help and by giving adults the information they need to protect children safely. The helpline is funded by the Ministry of Justice and The Lucy Faithfull Foundation.


  1.        About The Lucy Faithfull Foundation

The Lucy Faithfull Foundation celebrated 20 years of protecting children from sexual harm in 2012. Named after its founder, Baroness Lucy Faithfull of Wolvercote, The Lucy Faithfull Foundation is the only UK-wide child protection charity dedicated solely to reducing the risk of children being sexually abused. It works with entire families that have been affected by abuse including: adult male and female sexual abusers; young people with inappropriate sexual behaviours; victims of abuse and other family members. Drawing on expert knowledge about child sexual abuse the charity offers a broad range of services for professionals and members of the public. These include: assessments, intervention and treatment of known offenders, case specific advice and support, training and development courses and workshops, educational programmes for internet offenders and their families, circles of support and accountability, internet safety seminars for schools (teachers, parents and children) and Parents Protect! training for professionals, parents, carers and other adults. It also runs the Stop it Now! Campaign and Helpline (0808 1000 900) and

  1.        About NatCen

NatCen Social Research is an independent, not for profit organisation. We believe that social research has the power to make life better. By really understanding the complexity of people’s lives and what they think about the issues that affect them, we give the public a powerful and influential role in shaping decisions and services that can make a difference to everyone. The Crime and Justice Team at NatCen specialises in research on interpersonal abuse and violence.

Deborah Denis | Head of External Relations

Lucy Faithfull Foundation | Stop it Now! UK and Ireland

Find out more about our work to protect children at | Visit our Stop it Now! campaign and helpline at | For prevention information

01372 847160 | 07540 690315


46-48 East Street | Epsom | Surrey | KT17 1HQ

Confidential Freephone Helpline: 0808 1000 900

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Free seminar in London on May 23rd for Heads of Business, Heads of Business Development and Heads of HR

Aligning Talent Development with Business Strategy – A Global Perspective

            “Culture could eat Strategy for Breakfast” [Peter Drucker]

May 15th 2014. Verax International Ltd and two of its global clients will be presenting their experiences of aligning global talent development with the business strategy, at a free seminar in London on May 23rd. “One lesson to be learned is that significant breakthroughs can be made in the area of aligning talent with strategy,” says Verax Chairman Keith Bedingham. “In one case, a company won a contract worth £25m from what had originally looked like a losing position.”

The seminar will be full of practical ideas and tips from Kris Wadia, a former managing director with Accenture and now Head of Humanized Leadership [Accenture], and Martin Bushell, Head of Tata Consulting Service’s Business School.

Verax will present its integrated system that scientifically calculates the relationship between leadership and talent development and business strategy.

Verax will also demonstrate its online system that calculates a financial ROI on learning and development.

The event starts at 10:30 on 23rd May, at the Knapp Gallery, Regents University, Regents Park, London, NW1 4NS.

For more information and an invitation to the seminar, contact Keith Bedingham, Verax International Ltd, Tel +44) (0)1256 395050, email

About Verax

For more than 30 years, Verax has been researching and developing a rigorous, scientific, evidence-based methodology that pinpoints exactly what, where, when and if changes are necessary to achieve an organisation totally aligned to create its strategic objectives.

The company has worked internationally with major organisations to help them operate more efficiently – making significant improvements to effectiveness and business (revenue and profit) results.

Verax specialises in enabling clients make their strategy work, speedily and at all levels throughout the organisation.

About Kris Wadia

Kris Wadia is Founder of Humanized Leadership, which demonstrates how to lead multi-cultural teams, especially when cost-controls require management of them by “virtual” means using email, conference calls and the occasional video conference. During his tenure as a managing director at Accenture, he developed talent across 30 countries while shaping a bespoke Global Delivery Network culture for more than 150,000 employees.

About Martin Bushell

Martin Bushell is Head of Tata Consulting Services Business School. At the seminar he will explain how linking talent development with business strategy generated a £25 million contract for customer.




Tops HR Consulting appointed channel partner for Dinamiks, the online appraisal and employee performance management tool

May 13th 2014. Hawkhurst [Kent] based Tops HR Consulting has been appointed a channel partner for Dinamiks, the online employee performance management tool, by its UK developer, Dinamiks Ltd. Being a channel partner enables Tops HR Consulting to expand its range of services and offer Dinamiks to existing clients and prospects regardless of their location.

Tops HR Consulting Managing Director David Topping says, “I was looking for a flexible, efficient and cost effective online appraisal system that could fulfil the needs of some of my SME clients while enabling my business to provide enhanced employee appraisal services. The Dinamiks system ticked all the boxes and was also simple and quick to install for my clients, which helped to clinch signing up as a channel partner.

“Being cloud-based, Dinamiks is not only the right platform for taking HR into the future, but the backup and customer service from Dinamiks Ltd has been excellent, with site visits arranged to suit client needs.

“Both my clients and Tops HR Consulting are delighted with the product and impressed by the minor updates and new functionality that take place on a regular basis, and which are not disruptive to users because they happen automatically on the cloud.”

David Topping

David Topping

About Tops HR Consulting

With more than 25 years HR management experience, TOPS HR Consulting is an independent HR consultancy specialising in supporting SMEs that typically don’t want to carry the overhead of a permanent HR support, but need to be able to call on highly experienced and business focused HR support as and when required, both nationally and regionally in Kent and the South East. More at   Contact

Dinamiks at a glance

Available 24/7 via secure web access regardless of user location, Dinamiks reduces costs and inefficiencies; develops and motivates staff; aligns objectives with business goals; delivers appraisal analysis in real time; saves time in the appraisals process; helps in the setting up of competency frameworks; shows where training/coaching/other development is required; assists with issues around employment law. More at:  Contact


Note to the press. For further information please contact:

David Topping, Tops HR Consulting
Tel +44 (0)1580 752865

Or Shirley Barnes, Client Relationship Director, Dinamiks Ltd
Tel (+44) (0)1243 538835

Or Paul Whitehead, Western Associates PR
Tel (+44) (0)1403 711177